April 13, 2015Contrary to popular belief, email is still a powerful form of marketing communication. According to Experian, firms made an average of…
May 15, 2012UPDATE 12-30-16 - Even years after publishing, this post is still helping a lot of people. However, since the post…
March 12, 20121. Objectives and Goals What do you want from this design? Is it a redesign or reworking of an existing…
March 6, 2012It all begins with the target audience and what action or outcome we are trying to achieve. You wouldn't dream…
March 5, 2012PDF was developed for the exchange of final, print-ready pages. Print professionals, graphic designers, and other professionals use PDF to…- February 27, 2012Direct marketing is effective, because it’s grounded in tried and true principles. Sure the ways to communicate have changed significantly…
February 23, 2012Direct marketing is like a sales call. Three things impact a successful sales call: Is the sales person talking to…
February 20, 2012Describing what you want your finished product to look like can be a lot harder than it sounds. Here are…
January 11, 2012Why is my photo blurry? There are a lot of design and print terms out there that can be pretty…
